Artificial intelligence has the ability to tap into your moods April 09, 2020 It is important to know what kind of readership or target audience you are aiming for when you start a job and this is also important to know when a design project has been started. If a design team can tap […]Continue reading
The cover: a visual trip for both publisher and book buyer March 06, 2020 The design of a cover of a book is the face of the project and a lot of time and effort goes into getting this right. A lot of the time, first impressions matter, and it can be the encouragement […]Continue reading
The reasons a publisher chooses a book for publication February 21, 2020 The most important factor for a publisher when he receives a manuscript in the post or through email from a potential author and client is whether that story, once published, will produce a lot of revenue for the publishing house in […]Continue reading
The changing face of book covers February 07, 2020 The very first part of a book that a shopper in a store sees, when he or she is looking for a book to read is in fact the cover, so it is important that the cover stands out amid all the other competing […]Continue reading
The importance of judging a book by its cover January 31, 2020 The author JD Salinger was of the opinion that book covers acted as a form of bribe to attract the prospective reader to buy the book in question and did not always reflect what was in between the covers, and to […]Continue reading
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