Artificial intelligence has the ability to tap into your moods
- April 09, 2020
It is important to know what kind of readership or target audience you are aiming for when you start a job and this is also important to know when a design project has been started. If a design team can tap into human emotion and the mood of a reader when he enters the store and sees a book on one of the shelves, they are more than half way to a happy client.
In sizing up a client’s mood and state of mind in making a purchase, design teams make full use of artificial intelligence (AI) and the latest trends and developments in this technology. AI that senses a person’s mood and behavior is called emotion artificial intelligence or emotion AI. This technology can be made full use of in the design of covers for books.
Questions might be rolling around in your head from the last commercial that you saw and whether it made you laugh or whether it was confusing? Would you end up buying the product? You may not recall or know definitely how you felt, but it is ever more likely that machines do. New AI technologies are getting to know and figuring out human emotions, and making use of that knowledge in areas such as marketing campaigns to health care. Such AI technology can also be used in the design of a book cover, in order to entice the customer to purchase the book in question.
These technologies are labelled as ’emotion AI’. Emotion AI is a part of AI that measures, comprehends, enacts, and reacts to human emotions. It’s also referred to as affective computing, or artificial emotional intelligence. In terms of book covers, it can interpret what kind of book a person shopping in a store is likely to buy, by tapping into how he feels, what kind of a person he is emotionally, and his basic consumer habits.
In terms of designing book covers with the use of emotion AI, it should be possible for the client, the human, to enter some text into a computer in terms of his preferences for literature and book covers, and for the machine to pick up on what kind of a mood he is in at that time. In this way, the computer will be able to have a design in mind for the cover of the book based on its idea of the person in question.
AI can tap in to the emotion and mood of a client and use this to good effect in the design of the covers of books. In this way, colors can be used to portray how the person is feeling. For instance, if a person is feeling calm, then the cover of the book can be in tones of light blue so as to give a relaxing hue to the design, if the person is feeling sad or murky at the time, then maybe the design should be in darker colors such as grays or blacks.
At the moment, people might have the advantage on interpreting emotions, machines are catching up using their own strengths. Machines are very adept at analyzing large clumps of data. They have the ability to listen to inflections in speech and they begin to recognize when those voice inflections correspond to any stress or anger on the part of the human. Machines have the ability to analyze images and react to any subtleties in micro-expressions on people’s faces which could occur even too quickly for a person to understand himself.
Design, the first point of contact for any person, is a critical part in the process of making AI trustworthy. It can be said that first impressions count. Trustworthiness is not merely about designing a pleasing product which is good to look at; it’s also about designing AI that acts in a manner that you would want it to. It means designing products that provoke the correct feelings with the user which then means thinking from a user-centered point of view.
While there is a worry that the technology might be seen as a form of Big Brother, this can be constantly looked at within the confines of privacy and its very own technology. To this end, there could be an opt-in option and consent for all use cases of its technology. However, designing covers for books and AI can go hand in hand and can enhance the user experience in the process, and in so doing the design team behind book covers can tap into human emotion to provide the consumer with a book, and cover, that is tailor made to his personality.
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